Ann-Sofie Back

on what’s hot and not

The iconic Swedish fashion designer who, after making 10,000 pieces for her brands Ann-Sofie Back, Ateljé and BACK, turned her back on fashion and founded the interior company Gnilmyd Kcab. These are her opinions.

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1. Death, because it lasts forever1. Fashion, because have you read press releases?
2. Artifice, because it’s more authentic2. Craft, because we’ve had enough
3. Polyester, because it also lasts forever3. Sustainability, because it’s impossible
4. Chihuahuas, because it’s the last sigh of Y2K4. Labradoodles, because it’s a mix of two pointless breeds